[书籍] Hug Your Customers[拥抱你的客户]
出版社:
Penguin UK
简介:
Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful small businesses in America. This family-run business has built extremely healthy profit margins in a tough retail market through a most refreshing approach to sales - hug your customers! In other words: if there is one key to a successful business then it is happy customers and companies who go the extra mile enjoy the extra profits. From small independent businesses to established conglomerates, Hug Your Customers is an invaluable and fun tool for ensuring repeat business and outstanding results. 如果你们公司是以客户为核心，那么，这意味着：销售者与购买者之间的关系将变得更加人性化；整个公司都要倾听客户的心声，了解客户的需求；你卖给客户他们想要的东西，而非你想卖给他们的东西；你要比客户更了解他们的喜好，更能预见他们想要的东西。在一个客户服务水平决定销售业绩的时代，杰克·米切尔懂得吸引并留住客户是在生意场上立于不败之地的最有力武器。米切尔的商业哲学建立在“拥抱”的基础上，也就是让客户印象深刻且感到超级满意的个性化服务。这是久经考验且能够发挥实际效力的拥抱理论！米切尔服装店凭借它吸引优秀员工、降低营销成本并长期保持高水平的利润率和销售额，同时还拥有令人惊讶的客户忠诚度。 真诚的拥抱＝忠诚的客户＝惊人的业绩 拥抱这本书吧，多做那些看似分外的事，从而赢得客户一生的订单！
用户推荐(0)
暂无推荐，你也可以发布推荐哦:)
0
人收藏了这本书籍
广告
登录 | 立即注册