JobPlus知识库 书籍
[书籍] Happy customers everywhere
作者: Bernd Schmitt , Glenn Van Zutphen
出版社: Palgrave Macmillan
简介: Bernd Schmitt explores how marketers and brand managers can harness good customer experience through a three prong approach: The Feel Good Method, The Meaningful Method and The Learning and Growing Method.
  
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