[书籍] The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
出版社:
Mcgraw-Hill
简介:
There are literally hundreds, maybe thousands, of strategies you could use to market your products or services. But unless those strategies are seamlessly integrated to create a lasting impression and a deep hold on your customer, your brand will never quite rise above the competition, and your business or service never shine like it should. Whether it’s online, offline, or at the retail level, The Experience Effect shows you how to link your advertising, packaging, website, messaging, and more to create a memorable and immensely appealing experience for customers. Packed with astute assessments of many of the brands that surround us in daily life—Pottery Barn, The Biggest Loser, Keebler, Marriott, and others—this clear, practical book helps you recognize the immense impact of branding and gives you deceptively simple, highly effective strategies for creating a consistent, compelling, and lasting “experience effect.”
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