[书籍] Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle
出版社:
Mcgraw-Hill
简介:
Don't Just Say It - Sell it! You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book-and read it twice!" -Dean Reick, direct marketing copywriter, DirectCreative.com " ...Susan's warm, engaging style and emphasis ...
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