[书籍] Before & After Graphics for Business[超越平凡的平面设计：怎样做好版式]
出版社:
Peachpit Press
简介:
As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business—and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows students how to use today’s tools to create business graphics that communicate a business’s identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows students how to present a business to the world graphically. Best of all, they’ll discover how to think visually through the effective use of business graphics.
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