[书籍] Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
出版社:
Wiley
简介:
There's been a sea change in attitudes toward business ethics and sustainability. Many topics that were considered pretty far out on the fringe have been slowly working their way into the mainstream. Trend-bucking business owners are looking for guidance. They want ethics and success. They want to know how to survive and thrive in a world that sometimes feels like it's out to get them, and they want validation for the choices they've made not to play dishonest and nasty business games. Guerrilla Marketing Goes Green will be perfectly positioned to take advantage of the topics rapidly increasing visibility and the proposed broader scope. In true guerrilla marketing tradition, Guerrilla Marketing Goes Green presents unbeatable insurgent tactics for increasing your profits while improving your planet. This book provides both the theory and the practical roadmap. It presents good reasons why ethical businesses work better, and also offers solid marketing tools that these ethical business owners can harness in order to grow their businesses. For struggling businesses that haven't learned how to market themselves as ethical, environmentally friendly, active corporate citizens that their prospects want to do business with, it could be a lifeline. The book will also discuss blogs, social networking websites (not just Facebook and MySpace, but several lesser-known ones, such as Plaxo), podcasts, and teleseminars.
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