[书籍] Measure What Matters[衡量什么起作用：解读客户、社会媒体、参与及关键关系在线工具]
出版社:
Wiley
简介:
In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed–with powerful results.Measure What Matters explains simple, step–by–step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all aroundLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferencesAuthor runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and AllstateDon′t draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
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