[书籍] Innovation Tournaments: Creating and Selecting Exceptional Opportunities象联赛一样创新
出版社:
Harvard Business Press
简介:
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations. 创新因其能带来巨大的价值回报而让企业孜孜以求，但它又以其高度的不确定性让企业困惑。在很多企业管理者看来，创新依赖于突如其来的灵感，很难对其进行预测和规划。然而，沃顿商学院的克里斯蒂安.特尔维施（Christian Terwiesch）和卡尔.尤里奇（Karl Ulrich）两位教授却不这样认为。 两位教授在他们的新著《创新竞赛：创造与选择最佳机遇》（Innovation Tournaments: Creating and Selecting Exceptional Opportunities）中指出，只要投入更多精力，发现新机遇并不是奢望，而将成为必然。两位教授提出，企业可以用一种叫做“创新竞赛”的方法对创新过程进行流程化管理。就像体育竞技一样，“创新竞赛”就是一个淘汰大量低水平创新方案的过滤器，只有那些最有前途的方案才会胜出。这种方法在公司中并不鲜见。比如说，当一家企业要寻找一位新的首席执行官，或者是要为某个新产品确定一个好的名字时，都会用到这样的方法，即对几个备选方案进行一番优胜劣汰式的权衡取舍。
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