[书籍] Waking The Giant[唤醒沉睡的巨人：新生的成熟品牌]
出版社:
Wrightbooks
简介:
2nd book in a series by Group M (owned by WPP Group Holdings), the first of which was Survive, Exploit, Disrupt. WPP Group Holdings is the second largest communications group in the world. Group M's client lists boasts prestigious brands such as Coke Amatil , Kleenex, Cadbury, Pfizer, Nestle, Village Roadshow, IBM and Nike which will help build appeal amongst executives looking to see their brand/companies marketing strategy revitalized. Written by a marketing expert who has implemented these strategies across a number of brands and who has a remarkable track record of success. High-end corporate title for advertising/marketing/branding/media executives whose business is suffering due to the economic downturn.
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