[书籍] Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
出版社:
Harvard Business Press
简介:
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: · How to select the right model to imitate · How to avoid oversimplification of a model · Which imitation strategy to use · How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal. 虽然创新的价值无可估量，但我们也无法忽视创新的衍生品山寨的价值。山寨公司总是声名狼藉，山寨公司的总裁们通常对本公司的创意来源避而不谈。虽说创新带给了世界新事物，但让它们走进千家万户的却是山寨。
用户推荐(0)
暂无推荐，你也可以发布推荐哦:)
0
人收藏了这本书籍
广告
登录 | 立即注册