[书籍] Twitter for Good[永远的微博：微博改变世界]
出版社:
Wiley
简介:
It is no secret that big businesses and nonprofits are enamored with social media: how to do it, why to do it, and the ways to do it better. However, existing texts on Twitter are either macro-level books on the power of social media for social change, or prescriptive how-to manuals on general Twitter use.Until now, there has been no definitive guide outlining just how to use Twitter to create larger strategies for cause-based campaigns. In Twitter for Good, Claire Diaz Otiz presents the first comprehensive guide for organizations, showing them how to harness individual activism via Twitter as a force for social change. The book introduces a five-step model that Diaz developed, based on her work with hundreds of organizations, called T.W.E.E.T. (Target, Write, Engage, Explore, Track). Accompanied by case studies and examples to teach cause-based initiatives how to excel on Twitters platform, the book lays out this framework, and dives deep into the specific strategic steps needed to build and effectively promote cause-based campaigns. It includes case studies from organizations like The Red Cross, Charity Water, and RED, eye-opening information about Twitters own internal work on philanthropic campaigns, and how-to frameworks and models. In addition, the book shows readers: Why a Twitter strategy is so important for any organization.Why an organization needs a goal for its overall account and its individual campaigns, and how to best craft these. The best way to use Twitter to catapult an organizations good works to the world.How to use Twitter to fundraise. Why an organization cant get anywhere on Twitter if it isnt tracking its results. This is an immensely practical guide, not only for non-profit organizations and social enterprises with pro-social goals, but also for any entity that wants to make a difference in the world. Just as Twitter is a tool for enabling individuals to reach their personal and professional goals, the ideas in this book can and will help anyone enact positive change.?Twitter for Good is the definitive guide for all innovative leaders in non-profit and for-profit sectors who want to use Twitter to achieve their cause-based aims.
用户推荐(0)
暂无推荐，你也可以发布推荐哦:)
0
人收藏了这本书籍
广告
登录 | 立即注册