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[书籍] The Fall of Advertising and the Rise of PR[广告的没落·公关的崛起]
作者: Al Ries
出版社: HarperCollins US
简介: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
  
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