
[书籍] The Fall of Advertising and the Rise of PR[广告的没落·公关的崛起]
出版社:
HarperCollins US
简介:
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
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