
[书籍] The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales[社会财富手册]
出版社:
McGraw-Hill Education
简介:
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys". * The power of social utility * The appeal of social gifting * The importance of social curation * The role of social status * The value of social intelligence
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