3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals三维谈判-JobPlus

[书籍] 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals三维谈判

作者: David A. Lax ， James K. Sebenius

出版社: Harvard Business Press

简介: Stuck in a "win-win versus win-lose" debate, most negotiation books focus on face-to-face tactics. Yet table tactics are only the "first dimension" of Lax and Sebenius's path breakingtion(t) approach, developed from their decades of doing deals and analyzing great dealmakers. deal makersheir "second dimension"--deal design--systematically unlock economic and non-economic value by creatively structuring agreements. But what sets the 3-D approach apart is its "third dimension": setup. Before showing up at a bargaining session, 3-D Negotiators ensure that the right parties have been approached, in the right sequence, to address the right interests, under the right expectations, and facing the right consequences of walking away if there is no deal. This new arsenal of moves away from the table often exerts the greatest impact on the negotiated outcome. Packed with practical steps and cases, 3-D Negotiation demonstrates how superior setup moves plus insightful deal designs can enable you to reach remarkable agreements at the table, unattainable by standard tactics. 在讨价还价的谈判桌前，哪些举措会达成抑或断送最重要的交易？大多数谈判人员陷入了“双赢与输赢”的思维定势，把关注的焦点放在谈判桌的正面交锋上。《三维谈判(在至关重要的交易中扭转局面)》作者戴维·拉克斯和詹姆斯·西贝尼厄斯奉劝谈判双方把目光放远，超越谈判桌上的战术。具有说服力的战术只是作者开创性的三维谈判法的第一个层面。第二个层面交易设计阐述了谈判人员如何系统地预见和创造性地安排协议的结构，从而揭示交易的经济和非经济价值。而真正使拉克斯和西贝尼厄斯的三维谈判法脱颖而出的则是它的第三个层面：方案。在谈判桌上露面之前，三维谈判人员会主动采取措施，他们可以先“设置谈判桌”，为其后巧妙的战术斡旋奠定基础。三维谈判方案是怎样的？谈判人员在谈判桌以外采取行动，确保用适当的顺序，找到适当的相关方，以解决适当的问题。同时把适当的利益纳入进来，在适当的时候，带着适当的预期，面对适当的无交易替代方案。这些谈判桌以外的新举措往往能对谈判结果产生重大影响。如果不采用把方案、交易设计和战术三者相协调的三维谈判法，那么只能在三维世界里使用一维战略。《三维谈判(在至关重要的交易中扭转局面)》以大量切实可行的步骤和引人人胜的案例，阐释了高明的方案加上目光独到的交易设计，如何使你在谈判桌前坐定后，就能达成理想的协议。

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