[书籍] Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top
出版社:
Harvard Business Press
简介:
When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green. Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities. Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to: -Get lean: Amp up your energy and resource efficiency to survive tough times -Get smart: Use environmental data about products and supply chains for competitive advantage -Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?" -Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy. 在《绿色复苏：精干起来、明智起来，从谷底走向巅峰》一书中，安德鲁·温斯顿描绘的复兴蓝图和目前大多数人的预测都不相同。 在特定的产业层面，温斯顿指出：“‘绿色化’实质上就是如何用更少的成本做更多的事情。用这种观点来看，绿色行动就会从成本巨大的奢侈品变成抵抗衰退、争取盈利的强有力工具。” 他为产业领袖和带头产业提出了四个关键步骤：首先，“精干起来，通过减少能源使用和浪费立刻达到节约底线”；其次，“明智起来，用价值链数据削减成本，降低风险，致力于创新”；第三，“提高创造性，提出大胆的问题，逼迫自己在今天就解决明天的问题”；第四，“投入进去，让雇员树立环境目标并拥有实现目标的工具”。 温斯顿在书中提出了许多挑战性的问题，比如：如果能减少25%的能源使用和浪费，你的生意将节省多少资金、多少人员？如果石油价格上涨到300美元/桶，对你的生意有什么影响？他承认在全球经济衰退中提这样的问题可能显得有点怪异，但“其实一点都不怪”，温斯顿在结论中说：“企业如果非要等到经济好转才开始考虑实施绿色战略，它们就会失去一个拓展经营、提高利润的大好机会。”
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