[书籍] Trust Agents: Using the Web to Build Influence Improve Reputation and Earn Trust
出版社:
Wiley
简介:
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Learn your specific first moves to becoming a trust agent if you are: A Small Business An Educator In the Travel and Hospitality field A Non-Profit Organization A Corporation. If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
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