[书籍] Managing Strategy: Your guide to getting it right
出版社:
Profile Books Ltd
简介:
Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options. It covers a range of topics, including: . Understanding organisational culture . Performing SWOT and PEST analyses . Researching new markets . Corporate mission and values . Setting objectives . Performance measurement and balanced scorecard . Strategic options The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.
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