[书籍] Million Dollar Website
出版社:
Prentice Hall Press
简介:
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the 'big boys.'Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another 'graphic design for the web' book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: Enhancing brand awareness Creating graphic designs that keep customers engaged and not confused Writing web-savvy content Capitalizing on user feedback Making the most of search engine optimization Using blogs and social networking sites to increase traffic and get the word out'Lori Culwell's insight has made Johnson & Johnson's discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business.' - Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing's Future
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