[书籍] 1001 Ideas to Create Retail Excitement 形成零售诱惑的1001个创意想法
出版社:
penguin
简介:
In a new, completely revised and updated edition of his 1999 classic "1001 Ideas to Create Retail Excitement," public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition. 本书对埃德加·法尔克在1999年出版的《形成零售诱惑的1001个创意想法》（经典版）进行了彻底地修订和更新，在这本全新的版本中，公共关系与市场营销领袖--埃德加·法尔克向中小型及大型企业的所有者们展示了在一切经济环境下充分利用零售机会的方法，并教导所有商家们在面临竞争加剧并且存在消费者不安全感的情况下如何往“大”处去思索。在变化莫测的经济中，法尔克的战略对于生存和成功来说是绝对必要的。在本书中，他提供了名副其实的可行建议百科全书，这些建议向中小型零售商展示了吸引新客户的方法，提供了与使客户一再回头光顾的方法相关的建议，这些建议可靠且经时间的检验。无论是针对引人注目的橱窗展示、店内促销和特殊活动的已证明是成功的想法，还是针对市场研究和宣传的久经考验的策略，本指南提供小商家积极有效地吸引顾客、避免竞争所需的一切事项。
用户推荐(0)
暂无推荐，你也可以发布推荐哦:)
0
人收藏了这本书籍
广告
登录 | 立即注册