[书籍] Be Stupid for Successful Living
出版社:
Rizzoli
简介:
Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur， Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning： a guide for how to listen to your heart and not your head， to be creative instead of critical， and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author： methodical but fun， creative but rational， passionate and pragmatic.
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