[书籍] Neuromarketing For Dummies
出版社:
Wiley
简介:
Learn how to use neuromarketing and understand the science behind it? Neuromarketing is?a controversial new?field where researchers study consumers'?brain?responses to advertising and media.?Neuromarketing and the brain sciences behind it?provide new ways to look at?the age-old question：?why do?consumers buy??Neuromarketing For Dummies goes beyond the hype to explain?the latest?findings in?this?growing?and?often misunderstood?field， and shows business owners and marketers?how neuromarketing really works and how?they can use?it?to their advantage. You'll get a firm grasp on neuromarketing theory and?how it is impacting research in?advertising， in-store?and online?shopping， product?and package design， and much more. ?Topics include： How neuromarketing works Insights?from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or?marketing， on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies?demystifies the topic for business owners， students， and marketers and offers practical ways it can be incorporated into your existing marketing plans.
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