[书籍] Manager's Guide to Online Marketing (Briefcase Books)[经理人线上营销指导]
出版社:
McGraw-Hill Education
简介:
For busy managers, a comprehensive crash course on today’s most important marketing platform Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business’s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager’s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies. Jason Weaver is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator.
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