[书籍] Harvard Business Review on Emerging Markets 哈佛商业评论之寻找市场
出版社:
Harvard Business Press
简介:
Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover: How to assess four types of risks of doing business in or with a particular developing country Strategies for capturing fast-growing consumer markets in emerging economies Ways to adopt a truly local marketing mind-set How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place
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