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[书籍] The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives 波士顿咨询集团战略
作者: Carl W. Stern , Michael S. Deimler
出版社: Wiley
简介: This is a collection of the best thinking from one of the most innovative management consulting firms in the world. For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.
  
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