[书籍] No Logo : Taking Aim at the Brand Bullies
出版社:
Vintage Canada
简介:
The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logotook Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logotakes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
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