[书籍] Small Giants 小巨人
出版社:
Penguin UK
简介:
It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success. These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities. But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepreneur consider new directions to make their company great. 很多企业都想快步成长，努力做大。但多大才够呢？如果你正在经营一家公司，五年、十年后，你希望自己的事业发展到什么样的规模？假如一切顺利，你下一步会做什么样的选择？在人们的传统观念中，成功的企业就是要不断地扩张规模，获利高额的利润收益。但总有一些卓越的公司反其道而行：它们成功地克服了无休止增长的压力。
用户推荐(0)
暂无推荐，你也可以发布推荐哦:)
0
人收藏了这本书籍
广告
登录 | 立即注册