[书籍] Nudge:Improving Decisions About Health, Wealth and Happiness[助推：事关健康、财富与快乐的最佳选择]
出版社:
Penguin UK
简介:
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read. 在由芝加哥大学布斯商学院教授理查德·塞勒（Richard Thaler）和卡斯·桑斯坦（Cass Sunstein）合著的新书《轻推一把：改进关于健康、财富与快乐的决定》中，作者追随行为经济学的观点跳出了实验的领域，投身社会行为的研究。塞勒和桑斯坦都是芝加哥大学的教师，赛勒在商务研究所教书，桑斯坦在法学院。他们认为：当人们面对某一选择时，往往做出错误的决定。因而，他们主张当人们出现不理智行为的倾向时，应该给他们提供能起到参考作用的选择机会。他们把矫正人们常常出现的愚蠢的选择的行为称为“轻推一把”。此外,该书的其中一位合著者,卡斯·桑斯坦（Cass Sunstein）也是行为经济学的另一位开拓者.奥巴马政府上台后，逐渐采纳了行为经济学的研究成果。早在总统竞选期间，一组权威行为科学家就提供了一系列方法，有效地引导了选民和竞选资助人。据称奥巴马也曾读过该书。桑斯坦更被被任命为白宫信息与监查事务办公室主任，该办公室负责审查美国联邦法规。现在的白宫官员中，有相当多的行为经济学家或者该学科的支持者。
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