[书籍] The Power Presenter: Technique Style and Strategy from America's Top Speaking Coach
出版社:
Wiley
简介:
Presentation coach Jerry Weissman has spent twenty years teaching CEOs and other executives how to deliver successful, profitable IPO road shows. His clients credit Jerry's presentation coaching with helping their companies earn higher stock prices and higher IPO valuations. Weissman's strategies have worked for dozens of big-name business leaders, including founding Yahoo! CEO Tim Koogle, Intuit founder Scott Cook, and Netflix founder and CEO Reed Hastings. Now, The Power Presenter gives you the same effective technique, style, and strategy that executive teams from more than 1,000 companies have used to raise financing, sell products, propose partnerships, or seek approval for projects. Packed with case studies of famous power presenters—from Martin Luther King, Jr. to John F. Kennedy, from Ronald Reagan to Barack Obama—this book shows you how to deliver a winning speech or presentation that will engage your audience from beginning to end. You'll follow a seven-step plan for crafting your content into a compelling story. You'll learn how to conquer your fear of public speaking and present with force and conviction, naturally. You'll also learn how to speak with your body language, create empathy with your audience, and integrate your graphics design and animation with your delivery. For anyone who has to stand up and deliver, The Power Presenter is a master resource filled with proven techniques, practical tools, insightful wisdom, and illustrative, inspiring examples.
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