[书籍] KFC in China: Secret Recipe for Success 肯德基在中国：成功秘诀
出版社:
Wiley
简介:
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy. 《肯德基在中国：成功秘诀》分析了肯德基在短短二十年内就在中国快餐业取得领先地位的成功秘诀。此书着重分析肯德基的竞争优势以及商业策略。正是一致的商业策略的成功执行，使肯德基在增长，盈利，市场份额以及品牌认知等多方面都在中国市场取得了令人惊奇的成绩。
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