The Lenovo Way: Managing a Diverse Global Company for Optimal Performance东方遇到西方：联想国际化之路英文原版-JobPlus

[书籍] The Lenovo Way: Managing a Diverse Global Company for Optimal Performance东方遇到西方：联想国际化之路英文原版

作者: Gina Qiao ， Yolanda Conyers

出版社: McGraw-Hill

简介: BUILD YOUR COMPANY INTO A GLOBAL GIANT--THE LENOVO WAY A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is indispensable reading for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top. The Lenovo Way shows business leaders how to gain market share and develop new business models. The strategies driving Lenovo’s ascent to the leading position in the PC industry have been in motion for years, and this book shows how Lenovo, with roots in both East and West, did it. Based on unprecedented access to former and present CEOs and other top managers, The Lenovo Way tells the fascinating story of the rise of this remarkable global brand. It also provides invaluable business lessons for how to use Lenovo’s success strategies to advance your own company's success. Building for a decade on its history-making acquisition of IBM's PC business in 2005, today Lenovo is #1 in global PC sales, and it is rapidly gaining in sales of tablets and smartphones. Lenovo is challenging the world's biggest and most powerful brands through innovations and new acquisitions to become an even bigger force in smartphones, servers, and cloud computing, and its CEO has been listed as one of the best in the world. Using the story of Lenovo as a case study illustrating best global practices, The Lenovo Way explains how to: Gain market share by protecting core strengths while seizing new opportunities Create a diverse and effective culture that transcends all borders Lead your company successfully through the chaos of change Make innovation part of your organizational DNA Providing key insights into the topics most critical to leaders of global businesses, the authors explore all the major turning points: from building an iconic brand to streamlining supply chains, while making the transition from a core business of PCs to a new business model. In order to excel in today's marketplace, managers need to create a blueprint for a whole new level of globalization. You must position your company to continue doing what it does best, yet be poised not just to navigate but also to capitalize on change and take advantage of turmoil. Look to the company that has been able to turn a diverse workforce into a global business phenomenon. This is your time to learn how to do it The Lenovo Way. 　　这是一本有分量的书，展现了一个新的全球化的科技公司逐渐演变的历程，为企业人士有志于构建一个全球化的伟大公司提供了一条参照路径，是企业主和管理人员在战略制定、品牌创建，以及人力资源方面不可多得的读本。　　本书讲述了两个来自不同文化背景的职业女性，在与联想一块成长的过程中，如何从普通的角色蜕变成优秀的领导者的精彩故事。《联想之道》全景式地展现了联想领导层在激烈的市场竞争中如何获取市场份额，并构建出全新的商业模式的历程。在中西企业的市场较量之中，成功策略驱动联想成为全球PC行业的领袖，并将这一地位延续至今。

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