[书籍] Business Model Generation:A Handbook for Visionaries Game Changers and Challengers 商业模式新生代
出版社:
Wiley
简介:
You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation.Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one. Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one. Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations. 完美结合图像与策略思考的奇书，人人都能有贡献的企业创新！ 《商业模式新生代》身影频频出现在各国的畅销榜，一本讨论商业模型的书会这么受欢迎？ 一打开目录，就知道这本书的野心不小，书中涵盖的范围包括企业分析、创新思考、策略拟定及实际执行，完整描述了商业模式创新所需的各个方面。但本书厉害之处不在此，它不像一般经管书，需要极度专注才能理解那些艰深名词。这本书的知识可说得上是一本抵十本，但这并不是一本厚重的砖头书，不到三百页的厚度，如何能涵盖这么多信息？要归功于作者群结合文字与图像的高深功力，用最简洁的方式让读者了解商业竞争的各个面向。 来自45个国家共470名实践家组成的令人敬佩的协作群，他们有效过滤掉杂音，只留下真正重要的信息，更重要的，他教你如何实际去应用。只要你身在商场，这是一本你绝对会感兴趣的商业图书，它的有趣与实用程度不相上下。众多知名企业都已经采用书中的模型实际演练。这本书，将能改变你对商业模式的思考。
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