[书籍] Zero to One Notes on Startups, or How to Build the Future从0到1 开启商业与未来的秘密 英文原版
出版社:
Crown Publishing Group
简介:
EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. PROGRESS COMES FROM MONOPOLY, NOT COMPETITION. If you do what has never been done and you can do it better than anybody else, you have a monopoly -- and every business is successful exactly insofar as it is a monopoly. But the more you compete, the more you become similar to everyone else. From the tournament of formal schooling to the corporate obsession with outdoing rivals, competition destroys profits for individuals, companies, and society as a whole. ZERO TO ONE is about how to build companies that create new things. It draws on everything I’ve learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: WHAT VALUABLE COMPANY IS NOBODY BUILDING? 硅谷创投教父、PayPal创始人作品 斯坦福大学改变未来的一堂课 为世界创造价值的商业哲学 在科技剧烈改变世界的今天，想要成功，你必须在一切发生之前研究结局。 你必须找到创新的独特方式，让未来不仅仅与众不同，而且更加美好。 从0到1，为自己创造无限的机会与价值！ 在传统时代，成功企业的商业模式是一个从1到N的过程，也就是在现有基础上，复制之前的经验，通过竞争不断扩大自己的市场影响力。而在互联网时代，成功的企业却是一个从无到有，即从0到1创造市场的过程。
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